Stories

The top 5 creative campaigns to know about right now

Jul 2025 MEDIA COVERAGE

Product innovation, comedy, a zany music video and a crisis PR coup topped our list of the best advertising campaigns this week. The through-line for all five efforts is a sense of joy and playfulness—something we’ve seen take hold throughout this year, as real-world events continue to be anxiety-inducing.

Gift of Life in Collaboration With Labcorp and DOUBLEMINT, Launch Hero Gum to Expand Marrow Donor Registry

Jul 2025 MEDIA COVERAGE

Signing up for the stem cell registry just got a whole lot easier — and tastier — thanks to a bold new initiative from Gift of Life Marrow Registry.

Gift of Life in Collaboration with Labcorp and DOUBLEMINT®, Launch Hero Gum to Expand Marrow Donor Registry

Jul 2025 MEDIA COVERAGE

New initiative makes joining the marrow registry as easy as chewing gum. Awareness drive kicks off at the Mets game on Aug. 1.

Gift Of Life, Labcorp, DOUBLEMINT and adam&eveDDB NY Launch Hero Gum To Expand Marrow Donor Registry

Jul 2025 MEDIA COVERAGE

Signing up for the stem cell registry just got a whole lot easier — and tastier — thanks to a bold new initiative from Gift of Life Marrow Registry.

This stick of gum can save a life, making it easier than ever to match stem cell donors

Jul 2025 MEDIA COVERAGE

Every three minutes, someone in the United States is diagnosed with blood cancer. Fortunately, stem cell transplants can help replace damaged blood-forming stem cells with healthy ones following treatments like chemotherapy and radiation.

Work of the Week: 25/07/25

Jul 2025 MEDIA COVERAGE

This week's top picks feature a sexy-sweet Lovehoney spot, Deutsche Telekom’s Charli xcx-coded digital PSA, life-saving gum from adam&eveDDB NY and plenty more,