Stories

Cheek This Out: The Chewing Gum That Could Save a Life

Aug 2025 MEDIA COVERAGE

LBB’s Abi Lightfoot speaks to the team behind Hero Gum, the potentially lifesaving initiative from adam&eveDDB New York, Gift of Life and Labcorp that makes joining the marrow registry as simple as chewing gum.

Gift of Life, DOUBLEMINT, adam&eveDDB Address Donor Gap with 'Hero Gum'

Aug 2025 MEDIA COVERAGE

A simple stick of gum becomes the gateway to saving lives with this simple DNA collection kit and donor sign-up process.

Hero Gum Debuts at New York Mets Game, Providing Fans Opportunity to Sign Up for Gift of Life Marrow Registry

Aug 2025 MEDIA COVERAGE

Gift of Life Marrow Registry, in collaboration with Labcorp, a global leader of innovative and comprehensive laboratory services, and DOUBLEMINT®, proudly part of Mars, celebrated the successful launch of its new Hero Gum campaign at Citi Field on August 1 during the New York Mets vs. San Francisco Giants game.

Gift of Life Debuts Hero Gum at NY Mets Game

Aug 2025 MEDIA COVERAGE

Gift of Life Marrow Registry, in collaboration with Labcorp, a global leader of innovative and comprehensive laboratory services, and DOUBLEMINT®, proudly part of Mars, celebrated the successful launch of its new Hero Gum campaign at Citi Field on August 1 during the New York Mets vs. San Francisco Giants game.

Hero Gum Debuts at New York Mets Game, New initiative makes joining the stem cell registry as easy as chewing gum

Aug 2025 MEDIA COVERAGE

Gift of Life Marrow Registry celebrated the successful launch of its new Hero Gum campaign at Citi Field on August 1 during the New York Mets vs. San Francisco Giants game. The in-stadium activation marked the first large-scale public rollout of the first-of-its-kind donor registration kit.

Hero Gum Debuts at New York Mets Game, Providing Fans Opportunity to Sign Up for Gift of Life Marrow Registry

Aug 2025 MEDIA COVERAGE

Gift of Life Debuts Hero Gum at NY Mets Game Gift of Life Marrow Registry was honored as the Nonprofit of the Game at the NY Mets game on August 1, 2025 at Citi Field as part of its Hero Gum debut.