Stories

Life-Saving Chewing Gum Kits

Jul 2025 MEDIA COVERAGE

In partnership with Wrigley's DOUBLEMINT and lab services provider Labcorp, Gift of Life launched Hero Gum, a first-of-its-kind donor registration kit.

Gift of Life in Collaboration with Labcorp and DOUBLEMINT®, Launch Hero Gum to Expand Marrow Donor Registry

Jul 2025 MEDIA COVERAGE

Signing up for the stem cell registry just got a whole lot easier — and tastier — thanks to a bold new initiative from Gift of Life Marrow Registry.

This Chewing Gum Can Save a Life

Jul 2025 MEDIA COVERAGE

Chew on this. Five minutes of chewing Hero Gum can potentially save a life. The collab from adam&eveDDB New York, Labcorp, Doublemint and Gift of Life makes DNA collection a breeze.

Gift of Life in Collaboration with Labcorp and DOUBLEMINT®, Launch Hero Gum to Expand Marrow Donor Registry

Jul 2025 MEDIA COVERAGE

New initiative makes joining the marrow registry as easy as chewing gum. Awareness drive kicks off at the Mets game on Aug. 1.

The top 5 creative campaigns to know about right now

Jul 2025 MEDIA COVERAGE

Product innovation, comedy, a zany music video and a crisis PR coup topped our list of the best advertising campaigns this week. The through-line for all five efforts is a sense of joy and playfulness—something we’ve seen take hold throughout this year, as real-world events continue to be anxiety-inducing.

Gift of Life, DOUBLEMINT, and Labcorp launch Hero Gum

Jul 2025 MEDIA COVERAGE

The marrow donor registry just got its most refreshing upgrade yet — and it tastes like mint. In a bold new initiative that combines science, sweetness, and social good, Gift of Life Marrow Registry, in partnership with Labcorp and DOUBLEMINT, has unveiled Hero Gum.