Stories

Labcorp sticks up for stem cell donations by joining Gift of Life ‘Hero Gum’ campaign

Jul 2025 MEDIA COVERAGE

Gift of Life Marrow Registry this week launched the "Hero Gum" initiative, in which aspiring donors can chew a stick of gum, mail it to a lab for testing and potentially be matched with a person in need of a transplant. Testing giant Labcorp joined in on the campaign, as did the Wrigley’s Doublemint chewing gum brand.

Gift of Life, DOUBLEMINT, and Labcorp launch Hero Gum

Jul 2025 MEDIA COVERAGE

The marrow donor registry just got its most refreshing upgrade yet — and it tastes like mint. In a bold new initiative that combines science, sweetness, and social good, Gift of Life Marrow Registry, in partnership with Labcorp and DOUBLEMINT, has unveiled Hero Gum.

Gift of Life's Hero Gum offers a tasty way to join the bone marrow registry

Jul 2025 MEDIA COVERAGE

Signing up for the stem cell registry just got a little sweeter, thanks to a new initiative from Gift of Life Marrow Registry.

Hero Gum turns DNA collection into a life-saving snack

Jul 2025 MEDIA COVERAGE

Signing up for the stem cell registry just got a whole lot easier — and tastier — thanks to a bold new initiative from Gift of Life Marrow Registry.

Gift of Life launches hero gum to expand marrow donor registry

Jul 2025 MEDIA COVERAGE

Many people may want to donate marrow, but the process of getting on the registry, either through cheek swabs or needles, might be slightly off-putting. Now, it’s as easy as chewing gum thanks to a new initiative from Gift of Life Marrow Registry.

Hero Gum Launch at Citi Field - Gift of Life x Wrigley’s

Jul 2025 MEDIA COVERAGE

Gift of Life Marrow Registry just launched Hero Gum, which will hit the national stage on August 1 at Citi Field, during the Mets vs. Giants game — with 30,000+ fans expected to take part in the largest single-day bone marrow registry drive in U.S. history.