Stories

20,000 Americans need a stem cell transplant every year. A stick of 'hero gum' can help find their match

Jul 2025 MEDIA COVERAGE

Every three minutes, someone in the United States is diagnosed with blood cancer. Fortunately, stem cell transplants can help replace damaged blood-forming stem cells with healthy ones following treatments like chemotherapy and radiation.

Gift of Life launches hero gum to expand marrow donor registry

Jul 2025 MEDIA COVERAGE

The new initiative, in collaboration with adam&eveDDB, makes joining the registry as easy as chewing gum.

adam&eveDDB NY Turns Chewing into Chance to Save a Life with 'Hero Gum'

Jul 2025 MEDIA COVERAGE

Signing up for the stem cell registry just got a whole lot easier — and tastier — thanks to a bold new initiative from Gift of Life Marrow Registry. In collaboration with Labcorp, a global leader of innovative and comprehensive laboratory services, and DOUBLEMINT®, part of Mars, the nonprofit is introducing Hero Gum.

Young Artists Champion Blood Cancer Awareness At 'Colors Of Life'

Jun 2025 MEDIA COVERAGE

The "Colors of Life" art exhibition, organized by Youth for Youth, brought together the creativity and compassion of local young artists and musicians to raise awareness for blood cancer treatments.

Two Transplant Recipients Meet Their Lifesaving Donors at Gift of Life Marrow Registry Charitable Gala

Jun 2025 MEDIA COVERAGE

Gift of Life Marrow Registry hosted its One Huge Night NYC Gala, where two lifesaving blood stem cell donors were united with their transplant recipients, one only two years old, for the first time.

Haute Living Honored At The 99th Annual Miami Beach Ball

May 2025 MEDIA COVERAGE

On May 17, the 99th annual Miami Beach Ball welcomed more than 600 guests for a night that celebrated civic leadership, community service, and the enduring spirit of Miami Beach at the Loews Miami Beach Hotel.