Stories

Gift of Life, Labcorp and DOUBLEMINT launch Hero Gum

Jul 2025 MEDIA COVERAGE

Signing up for the stem cell registry just got a whole lot easier and tastier, thanks to a bold new initiative from Gift of Life Marrow Registry.

Revolutionizing Marrow Registration: Gift of Life's Hero Gum Initiative with Labcorp and DOUBLEMINT®

Jul 2025 MEDIA COVERAGE

On August 1, 2025, at the New York Mets' game against the San Francisco Giants, the Gift of Life team will introduce Hero Gum to fans. This unique donor registration kit pairs a stick of chewed gum with a scientifically proven method for DNA collection, making it easier and more enjoyable to join the marrow registry.

Gift Of Life Debuts ‘Hero Gum’ To Make Marrow Donor Registration Easy and Fun

Jul 2025 MEDIA COVERAGE

Gift of Life is a non-profit organization that operates a bone marrow and blood stem cell registry and facilitates transplants between donors and those afflicted with blood cancers like leukemia, lymphoma, and myeloma.

Gift of Life in Collaboration with Labcorp and DOUBLEMINT®, Launch Hero Gum to Expand Marrow Donor Registry

Jul 2025 MEDIA COVERAGE

New initiative makes joining the marrow registry as easy as chewing gum. Awareness drive kicks off at the Mets game on Aug. 1.

Life-Saving Chewing Gum Kits

Jul 2025 MEDIA COVERAGE

In partnership with Wrigley's DOUBLEMINT and lab services provider Labcorp, Gift of Life launched Hero Gum, a first-of-its-kind donor registration kit.

Gift of Life in Collaboration with Labcorp and DOUBLEMINT®, Launch Hero Gum to Expand Marrow Donor Registry

Jul 2025 MEDIA COVERAGE

Signing up for the stem cell registry just got a whole lot easier — and tastier — thanks to a bold new initiative from Gift of Life Marrow Registry.