Stories

Gift of Life in Collaboration with Labcorp and DOUBLEMINT®, Launch Hero Gum to Expand Marrow Donor Registry

Jul 2025 MEDIA COVERAGE

Signing up for the stem cell registry just got a whole lot easier — and tastier — thanks to a bold new initiative from Gift of Life Marrow Registry.

Gift of Life in Collaboration with Labcorp and DOUBLEMINT®, Launch Hero Gum to Expand Marrow Donor Registry

Jul 2025 MEDIA COVERAGE

Signing up for the stem cell registry just got a whole lot easier — and tastier — thanks to a bold new initiative from Gift of Life Marrow Registry.

This Chewing Gum Can Save a Life

Jul 2025 MEDIA COVERAGE

Chew on this. Five minutes of chewing Hero Gum can potentially save a life. The collab from adam&eveDDB New York, Labcorp, Doublemint and Gift of Life makes DNA collection a breeze.

Gift of Life in Collaboration With Labcorp and DOUBLEMINT, Launch Hero Gum to Expand Marrow Donor Registry

Jul 2025 MEDIA COVERAGE

Signing up for the stem cell registry just got a whole lot easier — and tastier — thanks to a bold new initiative from Gift of Life Marrow Registry.

Gift of Life in Collaboration with Labcorp and DOUBLEMINT®, Launch Hero Gum to Expand Marrow Donor Registry

Jul 2025 MEDIA COVERAGE

New initiative makes joining the marrow registry as easy as chewing gum. Awareness drive kicks off at the Mets game on Aug. 1.

The top 5 creative campaigns to know about right now

Jul 2025 MEDIA COVERAGE

Product innovation, comedy, a zany music video and a crisis PR coup topped our list of the best advertising campaigns this week. The through-line for all five efforts is a sense of joy and playfulness—something we’ve seen take hold throughout this year, as real-world events continue to be anxiety-inducing.