Stories

Gift of Life Debuts Hero Gum at NY Mets Game

Aug 2025 MEDIA COVERAGE

Gift of Life Marrow Registry, in collaboration with Labcorp, a global leader of innovative and comprehensive laboratory services, and DOUBLEMINT®, proudly part of Mars, celebrated the successful launch of its new Hero Gum campaign at Citi Field on August 1 during the New York Mets vs. San Francisco Giants game.

Hero Gum Debuts at New York Mets Game, Providing Fans Opportunity to Sign Up for Gift of Life Marrow Registry

Aug 2025 MEDIA COVERAGE

Gift of Life Marrow Registry, in collaboration with Labcorp, a global leader of innovative and comprehensive laboratory services, and DOUBLEMINT®, proudly part of Mars, celebrated the successful launch of its new Hero Gum campaign at Citi Field on August 1 during the New York Mets vs. San Francisco Giants game.

Hero Gum Debuts at New York Mets Game, New initiative makes joining the stem cell registry as easy as chewing gum

Aug 2025 MEDIA COVERAGE

Gift of Life Marrow Registry celebrated the successful launch of its new Hero Gum campaign at Citi Field on August 1 during the New York Mets vs. San Francisco Giants game. The in-stadium activation marked the first large-scale public rollout of the first-of-its-kind donor registration kit.

Hero Gum Debuts at New York Mets Game, Providing Fans Opportunity to Sign Up for Gift of Life Marrow Registry

Aug 2025 MEDIA COVERAGE

Gift of Life Debuts Hero Gum at NY Mets Game Gift of Life Marrow Registry was honored as the Nonprofit of the Game at the NY Mets game on August 1, 2025 at Citi Field as part of its Hero Gum debut.

Gift of Life, Labcorp and DOUBLEMINT launch Hero Gum

Jul 2025 MEDIA COVERAGE

Signing up for the stem cell registry just got a whole lot easier and tastier, thanks to a bold new initiative from Gift of Life Marrow Registry.

Revolutionizing Marrow Registration: Gift of Life's Hero Gum Initiative with Labcorp and DOUBLEMINT®

Jul 2025 MEDIA COVERAGE

On August 1, 2025, at the New York Mets' game against the San Francisco Giants, the Gift of Life team will introduce Hero Gum to fans. This unique donor registration kit pairs a stick of chewed gum with a scientifically proven method for DNA collection, making it easier and more enjoyable to join the marrow registry.