WE ARE LOOKING FOR QUALIFIED CANDIDATES FOR OUR BOCA RATON, FLORIDA LOCATION ONLY. THIS IS NOT A REMOTE POSITION.

Gift of Life is a 2024 Sun Sentinel Top Workplace

Our Mission

Gift of Life Marrow Registry cures blood cancer through cellular therapy. We believe every person battling blood cancer deserves a second chance at life — and we are determined to make it happen. We are singularly passionate about engaging the public to help us get everyone involved in curing blood cancer, whether as a donor, a volunteer, or a financial supporter. It all begins with one remarkable person, one life-changing swab, and one huge win — finding a match and a cure.

Employment Type

Full-time

Summary Statement

The Social Media Specialist will be responsible for the day-to-day oversight of various Gift of Life Marrow Registry social media channels. The specialist will lead, create and publish social content to educate the public and grow the registry.

Education

An innovative thinker with 3-5 years of Social Media experience. Minimum Bachelor’s degree in Marketing, Communications, or Public Relations

Responsibilities

• Increase awareness of the brand to targeted audiences
• Develop Social Media editorial calendar, participate in any relevant brainstorming'
• Manage and optimize organic ad campaigns in Facebook, Instagram, and other common platforms
• Write social posts, ad copy and analyze its effectiveness through A/B testing
• Keep the organization at the forefront of developments in social media channels
• Cultivate new and existing communities and manage branded online communities on the company’s behalf using YouTube, Instagram, and other appropriate social media platforms
• Publish daily social media posts to raise awareness and contribute to the growth of Gift of Life social media channels
• Develop social strategy and playbooks for assigned projects, integrating brand messaging, positioning, as well as social media best practices and insights
• Ensure projects move from idea to publication and all assets are appropriately cataloged
• Develop innovative media content across web for desktop and mobile
• Maintain and grow the internal labeling process of all content to monitor the effectiveness of various content types and marketing messages
• Analyze and interpret social media metrics and insights to optimize content
• Evaluate targeted audience research, environment activity/conditions and competitor data
• Gather and report weekly metrics providing an overview of the performance of each social platform, marketing/communication messages and ROI
• Monitor online competitor presence/perceptions, research new blogs and channels for relevance/trend identification, report “chatter” and other relevant online data, and maintain posting schedules
• Assist with maintaining photo and video libraries
• Some travel may be required
• Other duties as assigned

Knowledge, Skills and Experience

• An innovative thinker with 3-5 years of Social Media experience
• Must possess a solid understanding of the social media universe including, but not limited to: YouTube, Facebook, Instagram, LinkedIn, Twitter (X), TikTok, SnapChat, Forums, Wikis and blogs, to name a few
• Photography and videography experience a must 

Physical Demands

This position is basically sedentary with some walking, standing, stooping, and lifting required. May lift occasionally lift objects over 20 lbs. 

This job description is not intended to be all inclusive. Duties and/or responsibilities may be added or deleted as management requires to meet the ongoing needs of the organization.

APPLY NOW VIA EMAIL 

Please attach your resume and cover letter via email to jlizondro@giftoflife.org.