Gift of Life is a non-profit organization that operates a bone marrow and blood stem cell registry and facilitates transplants between donors and those afflicted with blood cancers like leukemia, lymphoma, and myeloma.
In partnership with Wrigley's DOUBLEMINT and lab services provider Labcorp, Gift of Life launched Hero Gum, a first-of-its-kind donor registration kit.
Chew on this. Five minutes of chewing Hero Gum can potentially save a life. The collab from adam&eveDDB New York, Labcorp, Doublemint and Gift of Life makes DNA collection a breeze.
