Stories

Gift of Life, DOUBLEMINT, and Labcorp launch Hero Gum

Jul 2025 MEDIA COVERAGE

The marrow donor registry just got its most refreshing upgrade yet — and it tastes like mint. In a bold new initiative that combines science, sweetness, and social good, Gift of Life Marrow Registry, in partnership with Labcorp and DOUBLEMINT, has unveiled Hero Gum.

Labcorp sticks up for stem cell donations by joining Gift of Life ‘Hero Gum’ campaign

Jul 2025 MEDIA COVERAGE

Gift of Life Marrow Registry this week launched the "Hero Gum" initiative, in which aspiring donors can chew a stick of gum, mail it to a lab for testing and potentially be matched with a person in need of a transplant. Testing giant Labcorp joined in on the campaign, as did the Wrigley’s Doublemint chewing gum brand.

Gift Of Life, Labcorp, DOUBLEMINT and adam&eveDDB NY Launch Hero Gum To Expand Marrow Donor Registry

Jul 2025 MEDIA COVERAGE

Signing up for the stem cell registry just got a whole lot easier — and tastier — thanks to a bold new initiative from Gift of Life Marrow Registry.

This stick of gum can save a life, making it easier than ever to match stem cell donors

Jul 2025 MEDIA COVERAGE

Every three minutes, someone in the United States is diagnosed with blood cancer. Fortunately, stem cell transplants can help replace damaged blood-forming stem cells with healthy ones following treatments like chemotherapy and radiation.

Work of the Week: 25/07/25

Jul 2025 MEDIA COVERAGE

This week's top picks feature a sexy-sweet Lovehoney spot, Deutsche Telekom’s Charli xcx-coded digital PSA, life-saving gum from adam&eveDDB NY and plenty more,

Gift of Life's Hero Gum offers a tasty way to join the bone marrow registry

Jul 2025 MEDIA COVERAGE

Signing up for the stem cell registry just got a little sweeter, thanks to a new initiative from Gift of Life Marrow Registry.