Stories

Gift of Life launches hero gum to expand marrow donor registry

Jul 2025 MEDIA COVERAGE

Many people may want to donate marrow, but the process of getting on the registry, either through cheek swabs or needles, might be slightly off-putting. Now, it’s as easy as chewing gum thanks to a new initiative from Gift of Life Marrow Registry.

Hero Gum turns DNA collection into a life-saving snack

Jul 2025 MEDIA COVERAGE

Signing up for the stem cell registry just got a whole lot easier — and tastier — thanks to a bold new initiative from Gift of Life Marrow Registry.

Hero Gum Launch at Citi Field - Gift of Life x Wrigley’s

Jul 2025 MEDIA COVERAGE

Gift of Life Marrow Registry just launched Hero Gum, which will hit the national stage on August 1 at Citi Field, during the Mets vs. Giants game — with 30,000+ fans expected to take part in the largest single-day bone marrow registry drive in U.S. history.

20,000 Americans need a stem cell transplant every year. A stick of 'hero gum' can help find their match

Jul 2025 MEDIA COVERAGE

Every three minutes, someone in the United States is diagnosed with blood cancer. Fortunately, stem cell transplants can help replace damaged blood-forming stem cells with healthy ones following treatments like chemotherapy and radiation.

Gift of Life launches hero gum to expand marrow donor registry

Jul 2025 MEDIA COVERAGE

The new initiative, in collaboration with adam&eveDDB, makes joining the registry as easy as chewing gum.

adam&eveDDB NY Turns Chewing into Chance to Save a Life with 'Hero Gum'

Jul 2025 MEDIA COVERAGE

Signing up for the stem cell registry just got a whole lot easier — and tastier — thanks to a bold new initiative from Gift of Life Marrow Registry. In collaboration with Labcorp, a global leader of innovative and comprehensive laboratory services, and DOUBLEMINT®, part of Mars, the nonprofit is introducing Hero Gum.