Stories

Gift of Life in Collaboration with Labcorp and DOUBLEMINT®, Launch Hero Gum to Expand Marrow Donor Registry

Jul 2025 MEDIA COVERAGE

New initiative makes joining the marrow registry as easy as chewing gum. Awareness drive kicks off at the Mets game on Aug. 1.

The top 5 creative campaigns to know about right now

Jul 2025 MEDIA COVERAGE

Product innovation, comedy, a zany music video and a crisis PR coup topped our list of the best advertising campaigns this week. The through-line for all five efforts is a sense of joy and playfulness—something we’ve seen take hold throughout this year, as real-world events continue to be anxiety-inducing.

Gift of Life in Collaboration With Labcorp and DOUBLEMINT, Launch Hero Gum to Expand Marrow Donor Registry

Jul 2025 MEDIA COVERAGE

Signing up for the stem cell registry just got a whole lot easier — and tastier — thanks to a bold new initiative from Gift of Life Marrow Registry.

Gift of Life, DOUBLEMINT, and Labcorp launch Hero Gum

Jul 2025 MEDIA COVERAGE

The marrow donor registry just got its most refreshing upgrade yet — and it tastes like mint. In a bold new initiative that combines science, sweetness, and social good, Gift of Life Marrow Registry, in partnership with Labcorp and DOUBLEMINT, has unveiled Hero Gum.

Labcorp sticks up for stem cell donations by joining Gift of Life ‘Hero Gum’ campaign

Jul 2025 MEDIA COVERAGE

Gift of Life Marrow Registry this week launched the "Hero Gum" initiative, in which aspiring donors can chew a stick of gum, mail it to a lab for testing and potentially be matched with a person in need of a transplant. Testing giant Labcorp joined in on the campaign, as did the Wrigley’s Doublemint chewing gum brand.

Gift Of Life, Labcorp, DOUBLEMINT and adam&eveDDB NY Launch Hero Gum To Expand Marrow Donor Registry

Jul 2025 MEDIA COVERAGE

Signing up for the stem cell registry just got a whole lot easier — and tastier — thanks to a bold new initiative from Gift of Life Marrow Registry.